"Absolute Green is the most restful color, lacking any undertone of joy, grief, or passion. On exhausted men this restfulness has a beneficial effect, but after time it becomes tedious." - Wassilly Kandinsky
Who does not like Green? It may not be your favorite color but, as humans we are so in tune with mother nature that we have no option into not accepting the color Green in our lives. Green not only represents life and growth but it is also the most relaxing tranquilizing color in the spectrum. The reason is because the color Green focuses directly on your retina without being refracted, making it especially easy on the eyes. The paler the Green the more soothing it is.
That is why a lot of hospitals employ the seafoam color on their walls to ease patients and visitor's worries. Or what about the backstage "green room" at the Oscars or the Emmys, or any other major event - they are there to soothe the anxiety of the upcoming performers.
The reassuring quality of Green has made it the official color of safety worldwide - as in Green means Go, safe to go. In fact, when the Blackfriars Bridge in London was painted a more soothing Green it greatly reduced the rate of suicide jumpers.
Since Green represents life and growth (and the Greenback?!)) it is very popular amongst branding colors in financial institutions and law offices and obviously environmental or "Green" companies. In packaging greens give a sense of purity and freshness. Think the brand name of GO GREEN products.
A little more about the color Green:
- Pale Green is physically the most relaxing and calming color in the spectrum
- Vibrant Greens remind people of the spring, nature, life and youthful energy
- Darker Greens are associated with stability and growth, suggesting high economic status and success
- People who wear Green are thought to be kind, dependable and generous
- Products in Green wrappers are thought to be healthful, natural and environmentally friendly.
Excerpts taken from The Complete Color Harmony, by Tina Sutton and Bride M Whelan, Rockport Publishers
No comments:
Post a Comment