Monday, August 29, 2011

The Psychology of Color - Blue.


"If you see a tree as blue, then make it blue." - Paul Gauguin

Blue is described to be the favorite color among men. As a father of twins, one boy and one girl, we favored pink for my daughter and blue for my son, (as probably millions of other families around the world) so therefore I am not sure how that realistic that statistic is, since we instill that color upon our boys from a young age..
Blue is the color of tranquility, calm and serenity. The color of the ocean and the sky has become a constant in our lives and therefore is a color that is the least "gender specific", having equal appeal to both men and women. Light to medium-range blues are especially pleasing and restful.
Navy blue also commands respect, as with police and military uniforms.
Darker blues signify good breeding, high social status, stability and dignity. Think of the Ralph Lauren navy blue shopping bags and gift boxes.
The term "blue blood" originated in Spain, where Moorish aristocrats actually believed they had bluer veins than those with mixed ancestry. That was also the thinking in ancient Egypt, where blue varicose veins were considered a sign of royalty and beauty, causing women to actually paint them on their legs with blue dye. Oh, how times have changed..

A little more about the color Blue:

- Before the advent of refrigeration, cobalt blue was used in kitchens and pantries because insects, unlike humans, are repelled by this color

- Blue can make a space appear larger, and time seems to pass more slowly in its presence

- People tend to be more productive in blue rooms, and studies have shown that weightlifters can handle heavier weights in a blue gym


Excerpts taken from The Complete Color Harmony, by Tina Sutton and Bride M Whelan, Rockport Publishers


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