About Flat 6 Concepts - a luxury branding agency in Los Angeles

Flat 6 Concepts was founded by Christos Joannides in 2008 and is based in Los Angeles, California.  Flat 6 Concepts is a luxury boutique branding and advertising agency that caters to interior designers, architects, furniture designers and showrooms, as well as real estate professionals.  From website design and development, to branding and other visual communication, our minimalist approach appeals primarily to creatives and design savvy individuals who appreciate purity in design.  Our branding and logo design is understated clean and simple, always striving for a design that is seemingly effortless, effective and appropriate. Balance and proportion are elements that drive us and inspire us. Like Leonardo da Vinci said a few years back, "Simplicity is the ultimate sophistication." We agree wholeheartedly.
Please visit our website at www.flat6concepts.com to see more of our work. 


About Christos Joannides

Christos Joannides was born on the Eastern Mediterranean island of the Greek Southern Part of Cyprus. Born to an architect father and stylish mother,  he was raised to appreciate refined, uncluttered design - a  train of thought that still inspires him and permeates throughout his work. He finds inspiration in travel and beautiful,  bespoke, simply designed items.  He is an avid lover of British, Italian and German sports cars and convertibles from the 1950s 60s and 70s. He is inspired by the works of Pablo Picasso, Mark Rothko, Rembrandt, Jackson Pollock Ellsworth Kelly and the photography of Peter Lindbergh and Helmut Newton. He loves Richard Serra and has immense respect for Andy Warhol and his profound legacy. His favorite furniture designers are Charles and Ray Eames. He is an advocate for "honest" design coined by the legendary product designer, Dieter Rams, as well as Jonathan Ive and the one and only, Mr Steve Jobs. He is inspired by graphic design greats Massimo Vignelli, Chermayeff & Geismar, Milton Glazer, and Paul Rand.  He lives in Los Angeles, California.



Christos Joannides was one of a handful of judges chosen to judge packaging design and collateral in the  Mobius Awards. for the past 4 years.