Lisa Adams turned to Flat 6 Concepts for a complete refresh of her 5 year old company that bears her initials - LA Closet Design. And we gladly obliged.
We firstly took a look at her existing collateral and other visual communication and assessed it based on what her goals were now, and were she wanted to take her company. Lisa has impeccable fashion taste and she was always geared toward a fashion forward, classic, clean identity. We also had the initials LA to work with, (which can be a challenge since they have been used numerous times and configurations in the Los Angeles area.) We wanted to bring a higher end fashion forward approach and so we utilized a classic font paired with an equally timeless sans serif font, to convey the traditional and contemporary designs that the company offers.
So this was our solution - robust, elegant and timeless - just like Lisa's designs.
For more of her work you can visit her existing website by clicking here
