Summer! Refreshing drinks, warm evenings, jumps in lakes and oceans.
The perfect time for some R&R with your family and loved ones. But summer can also be a perfect time to refresh your company's brand. As everyone heads out of town, and business takes a little break, you find yourself with more time to tend to your company's advertising, marketing, and branding needs.
As we all know, brand updates are crucial to keeping your brand relevant to clients and consumers alike. As a business owner, you know how important it is to remain relevant. To invest in the latest technologies for the web, to create a new, simpler, updated version of your website, logo, app or collateral. According to the Postal Service, printed booklets, brochures and mailings are making a huge come back. Why? Because they get delivered and people actually see them and engage with them. Personally, if I get a mailer that is useful and beautiful, I keep it. Unlike solicitation email that goes straight to spam. The biggest challenge these days is actually getting through to the consumer.
If you are in luxury real estate, the luxury service sector, or design markets, it's even more important to make sure you connect properly and authentically with your intended audience. In an increasingly cluttered world, clients want to engage with simplicity and elegance and a little sophistication.
Enjoy the waters!
Christos
Some of our latest work.
© Flat 6 Concepts, 2018
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