Is rebranding your company the key to more revenue? Maybe.

Everyone wants to make more money. Every company wants to exceed their previous year's gross receipts. The year 2018 will be no different. Whether you are Apple or Joe's Coffee Shop, you want to grow.  Obviously, there are many ways of doing it. One way is dropping your prices in the hope that lower prices will bring in more customers. Or another is doing the exact opposite -  raising them. Doesn't make sense. Or does it?
I read somewhere that success in your career is doing the same work and being able to charge more for it. I tend to agree. That obviously comes with experience in your field and a constant upward trajection and evolution of your company. If you have all these factors in place, and your logo or brand identity is tired and dated, read on.
You will be surprised, pleasantly I would add, at how when you rebrand the identity of your company, to something more cleaner, simpler and more sophisticated and cohesive, you can automatically raise your prices by at least 20%. All that without ever doing anything differently. I have seen this occur many times for many companies. (Don't forget it can also hurt your company if the new branding is done carelessly and quickly.) 
Below are some companies that went through a proper rebranding exercise. The befores are on the left. Same company. Same exact product. Same exact service. Now, let's consider that all touchpoints are consistent - meaning packaging, signage etc are all equal.  Would you pay more for the brand on the right or the left?  My choice is clear. No pun intended.

Images courtesy of BRAND NEW