No matter what you have done in the past never guarantees anything. You must constantly adapt to new challenges at hand.The Panthers finished the season 15-1 but their near perfect record did nothing for them when it came down to their biggest game of the season.
Same goes for business. The Lombardi Trophy is your biggest client. Are you ready to deliver? Is your brand still relevant? Is it still fresh? Adaptable? Dare I say cool? Hip even?
Your product, service, platform or app is always fighting for shelf space, competing against new products or newcomers to the market. While brand principles are durable the dynamics change daily.
Does your product need new packaging to compete and stand out? Is your website mobile friendly? Does your brand connect with your intended audience? Should you advertise on instagram or twitter? How about leveraging the immense impact of periscope? Should you develop an app for your brand? How do you create a landing page to effectively convert more clients?
These are questions every entrepreneur or chief marketing officer should constantly address in an increasingly visual and ever-changing mobile world.
As our devices of preference have shifted from large desktops to smaller mobile hand-held screens so have our expectations. If for example your website is not responsive or your visual communication not optimized, then you have lost potential clients who cannot view your offerings or engage properly with your brand or service.
One thing's for sure. No matter what, you can never be too sure when the big game comes around.
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