Wednesday, August 31, 2011
The Psychology of Color - Pink.
"Pink is the navy blue of India." - Diana Vreeland
I don't know about you, but I remember my teen years in the 80s, a pale pink t'shirt for men was quite fashionable, and I have to admit I did wear them. A couple of years ago I bought a pink dress shirt (just to add a little spice to the black, navy blue and white in my wardrobe) and I remember wearing it once - at the beach.
Pink is known to promote affability and discourage aggression and ill will. Alexander Schauss, director of the American Institute of Bio Social and Medical research in Tacoma, WA studied subjects' reaction to a color he named Baker-Miller pink and found that when used in jails, the color temporarily calmed violent prisoners. Al Capone's cell at Alcatraz was pink. Dr Schauss explains, "Even if a person tries to be angry or aggressive in the presence of pink, he can't. The heart muscles can't race fast enough. It's a tranquilizing color that saps your energy." Explains why I can't wear pink anymore.
A little more about the color Pink:
- Pink is the most passive of all colors
- Considered the most feminine of all colors
- Pink calms and soothes and is thought to aid in digestion - Pepto-Bismol anyone?