OK so you hire some beautiful, successful, people for your new advertising campaign,
and put them in a t'shirt with a baby's body emblazoned on it and you plaster them all over the place. Great! Sure it's an eye catcher. I love the white background, the clean typography , the choice of people - Sharapova I mean who doesn't like Maria Sharapova... however this is where the art director loses me. Firstly you do not refer to a baby in diapers as young. So, automatically there is a disconnect between the tag line "Live Young" and the focal image. And secondly, if it was not a oversight, I don't really want to live that young. I honestly would rather be in my early twenties and drink Hildon, but I digress.
and put them in a t'shirt with a baby's body emblazoned on it and you plaster them all over the place. Great! Sure it's an eye catcher. I love the white background, the clean typography , the choice of people - Sharapova I mean who doesn't like Maria Sharapova... however this is where the art director loses me. Firstly you do not refer to a baby in diapers as young. So, automatically there is a disconnect between the tag line "Live Young" and the focal image. And secondly, if it was not a oversight, I don't really want to live that young. I honestly would rather be in my early twenties and drink Hildon, but I digress.
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