It seems that Starbucks Coffee has decided to finally update the look of their coffee shops to become a little more design savvy and thus utilizing their logo more creatively. The wood carved mermaid shown here is of a location in the Brentwood area of Los Angeles. Love that! The mermaid logo, (originally conceived in 1971 and refreshed over the years to its present form) is one of the best ones around. I am surprised it was not utilized in this fashion years ago. I am just happy to see this look around town rather than the corporate green awnings and the green Starbucks logotype. Congrats to Starbucks for taking the leap and investing in the redesign. Now if they could only do something about their burnt coffee roasts I may just start visiting them again.
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